Sequential Approach To Product Design
How has the product design process evolved? What were the four phases of the sequential approach to product planning? What is the importance of the design phase to the overall process? Describe the innovation process in your organization (you can also use one of the case studies in the readings). Sequential models such as Waterfall or V-Model rely on intensive periods of collecting and refining requirements for a product before design and development activity can take place. Products developed using these models are intended to be complete when released to customers. Dec 13, 2017 - In order to signify the differences between the traditional approach of. The product is first completely defined by the engineering design.
Japanese Approach To Product Design
Some firms use the sequential approach for developing new products, in which various functional groups “hand-off” responsibility after completion of their stage to the next functional group responsible in the process (see ). The activities performed by each group is typically evaluated at a “gate” to determine whether a set of formal criteria were met. At each gate, the project is measured against a number of clearly defined attributes. The project may be terminated at one of the gates.
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In the first stage of new product development, marketing studies provide commercial specifications of the attributes which the future product should possess. At this “breadboard” stage, the principal task is that of examining the feasibility of such a product. The interaction between marketing and engineering departments at this stage is critical in obtaining an accurate portrayal of available technology versus market needs. This may also result in a paper or cardboard model of the.